Three points to consider when developing a mobile app strategy
As mobile adoption continues to flourish, brands are required to incorporate distinct mobile web and app experiences into their mobile strategy.
Carin Van Vuuren
Six ways mobile can ease traveler stress and increase bookings
We’ve all been there. It’s the day of travel and you’re scrambling to get to the airport. Tempers are high, boarding passes are scattered, your arms are already sore from lugging that heavy suitcase down the stairs.
But traveler anxiety starts well before the big day, stretching back to the initial stages of the planning process.
During each unique stage of the mobile journey, travelers experience changes in their mindset and behaviors, requiring brands to take a closer look at how to close the gap between what users want and what they are offering on mobile.
Four things to avoid when creating a tablet experience for customers
Nothing frustrates the mobile consumer more than forcing them to view your desktop site on mobile.
Today’s consumers are educated and nimble on mobile and their expectations are significantly heightened when engaging a brand on tablet.
With 43% of tablet users spending more time on tablet than on desktop, companies are increasingly optimizing tablet browsing and shopping to make it easier for consumers who want a seamless experience across all channels.
Five mobile predictions for 2014
The time consumers spend on mobile devices is increasing every day, making mobile a central channel for business activity.
As a result, an mobile strategy that drives results is essential for today’s businesses. Companies that don’t effectively engage customers on mobile channels will fall behind more innovative competitors.
Mobile usage has grown exponentially around the world, and it continues to accelerate. By the end of 2013, more than 1bn smartphone units will have been shipped worldwide.
More consumers have smartphones than ever before, meaning they have access to their favorite brands with the swipe of their fingers.
Read on for predictions of key mobile trends we expect to see in 2014, and how brands can take advantage of these consumer behaviors.
Three ways for marketers to drive a winning tablet strategy
There’s no denying that the tablet is more than a passing fad.
With tablet shipments expected to grow 58.7% in 2013, rising from 144.5m to reach 229.3m, and with 34% of the US population currently owning a tablet, it’s important for brands to approach the tablet design process in an entirely unique and different way than the smartphone and desktop.
Rather than being an extension of these channels, there’s a huge opportunity to turn the tablet into a unique channel for engagement, capable of delivering strong conversion and incremental revenue.
Four ways to improve the customer experience with IT and marketing collaboration
The rise of smartphones and tablets has ushered in a huge shift in how consumers engage with brands.
These changes have fundamentally altered the path to purchase, which used to be a linear process, into a much broader mix of browsing and discovery, with social recommendations and easier access to information driving the online buying process.
Most notably, this shift is changing the way IT and Marketing, two divisions that have often worked in silos, must operate in response.
Underscoring the importance of these changes, Gartner recently reported that future ecommerce success depends on improving the customer experience, with top CIOs now ranking it as the largest opportunity to implement technology in driving business innovation.