Which Facebook strategy should brands choose?
Social media as a whole has become an incredibly valuable channel for brands and consumers, one that allows communication that simply was never possible before.
Facebook (with over 1bn monthly active users) allows different levels of engagement and so provides opportunities for marketers that other social networks potentially don’t and can’t.
It’s important that brands recognise the different levels of social interaction they can have with their customers, as this will impact on the benefits that they’re able to take away.