Catherine Toole

About Catherine Toole

What happens in Vegas: Nielsen Usability Week (day one)

Nerves kick in as I weave my way past rows of fat people munching on fried chicken and simultaneously shoving coins into slot machines. I’m looking for Caesar’s Palace Conference Center but all I can see is a giant bust of Nero and rows of busy blackjack tables. It’s 8am.

At 9am, having eaten my own way through a Vegas breakfast buffet the
length of a tube carriage, I’m ready to present six hours of brand new
material onhow to write cost-effective customer care copy at Jakob Nielsen’s Usability Week.

My 7 deadly sins of writing for social media – am I right?

I’m compiling a list of the biggest mistakes marketing professionals make when planning, writing and commissioning social media content. The results will be announced at next week’s Online Marketing Show. If you have a strong opinion to share on copywriting 2.0, then this is for you…