Chris Moffatt

About Chris Moffatt

Five tips to optimise e-commerce site search

Internal site search is a core component of most e-commerce sites, but it’s rarely optimised to its full extent.

Tools such as Fredhopper, Endeca and Adobe Omniture Merchandising can help enormously in this matter but there are certain generic tasks that anyone can perform to help optimise their internal search, no matter what tools you’re using.

I’ll concentrate on the retail sector, but these tips could be translated to other sectors too. Here are five tips to try:

Could Twitter be censored?

The recent media obsession over superinjunctions could lead to the unthinkable: censorship of web content here in the UK.

Online customer service: how to get it right

With the increasingly homogenous offer of online retailers, it is generally agreed that high levels of customer service are more vital than ever.

With this in mind, I’m constantly astounded by the shockingly poor levels of service British consumers are exposed to.