22 tips to help contain an online crisis
With the social web now starting to mature and more and more internet users becoming accustomed to updating, sharing, tweeting and liking via their smartphones and tablets, the job of a crisis manager has become increasingly more challenging.
Organisations simply don’t have as much control over their marketing messages as they once did and as a result a crisis can happen anywhere and travel across the globe in seconds.
The rise of citizen journalism and the smartphone has made it feel like everyone now has a voice no matter how small. The scariest prospect is that your story can already be trending before you have even got out of bed.