There are currently some brilliant tools for carrying out user testing on your website. The basic premise is to invite a number of people on to your website to complete a specific task.
You then gather feedback about their experience which will highlight any usability issues.
ClickTale, for me, is one of the best tools to use when you want to improve your website performance. However, it is difficult to find any guides on how to extract insight from the videos and heat-maps you are seeing.
There is a wealth of knowledge surrounding the implementation of the tool on any type of website, and tracking in all sorts of clever ways. However, it has taken me years to get to grips with using the tool to find truly valuable insight.
I want to share some of my findings with you…
In the world of online retail, competition is growing and now you can often find the item you are looking for on multiple websites with similar price points.
For this reason, it is important for retailers to improve aspects of their website in order to generate more sales.