10 must-have B2B marketing tools
Whether you’re a marketing veteran, or are brand new to the game, keeping on top of the latest technologies and tools available is a tough ask.
Chris Sheen
Why 80% of SaleCycle’s B2B content marketing failed
Like many companies, in the last 12 months the main focus of our marketing strategy at SaleCycle was to produce content. And lots of it.
However, on further inspection it turns out we might have been focusing on the wrong metrics.
PPC ads: should you bid on a competitor’s name?
Picture the scene. You type your company’s name into Google and the top two results are competitors who have taken ads out in your name.
What would you do next?
Content is dead. Long live the conversation.
Does content marketing need to evolve so it doesn’t go the way of the humble pager?
We marketers talk about content and storytelling a lot, but we may have taken our eyes off the most important thing of all: what our customers think.