Chris Swan

About Chris Swan

How a PPC ad scheduling strategy drove 69% improvement in CPA

When taking over any PPC account, it is essential to learn from historical performance swiftly in order to make the best possible start to a campaign.

In this example account there was a clear disparity between the best and worst hours / days of the week.

This suggested that a more aggressive ad scheduling strategy was required to bring the account to an even keel (and to perform as efficiently as possible) over the course of the day and week.