Chris Ward

About Chris Ward

What do marketers really think about search?

Most large brands now use search marketing. But what are marketers’ priorities when it comes to search? And what trends do they see on the horizon? 

At Kenshoo, we recently ran a survey with Marketing Week magazine that asked more than 300 marketers from a wide spectrum of industries about their views on search.

Here are some of the things we learned…

Six tips for Christmas PPC advertising

Research shows that half of all online Christmas sales transactions are now driven by search advertising, with UK retailers enjoying a return on pay per click (PPC) spend of £13.21 in 2011.

Here are six key areas that online retailers should be thinking about now as they try to maximise their paid search campaigns this year.