Christian Arno

About Christian Arno

Why global retailers are taking a multichannel approach

Costco and Zara are two of the latest Western brands to open online stores in China via Alibaba’s Tmall marketplace.

They’re hoping to follow the success of companies such as Apple, Burberry and Marks & Spencer which have used this route to reach millions of consumers. 

With ecommerce growing fast around the world, more British and American companies are shifting their focus overseas. And often marketplaces and other sales channels are the key to reaching a global audience.

Seven common pitfalls when taking websites international

With cross-border ecommerce booming, it’s not surprising that more businesses are launching international websites. Britain generates the biggest online trade surplus in the world, according to research by OC&C. 

The value of exports is $1bn more than imports, putting it ahead of the United States and Germany.

It’s not just major retailers such as ASOS and Marks & Spencer that are contributing to this trend. A survey by Royal Mail found six in 10 small and medium-sized businesses are looking to boost their international sales in 2014.

Global businesses eye the emerging Indonesian ecommerce market

Ecommerce is growing rapidly in Indonesia, with the market expected to soar to $10bn by 2015. More global businesses are looking to take advantage of this fast-growing market, with its resilient economy and huge population.

With the world’s fourth largest population, more than 700 languages, and 18,000 islands, Indonesia is a fascinatingly diverse country. Its idyllic beaches and stunning mountains draw tourists from around the world.

But for global businesses, its huge population, resilient economy, and emerging ecommerce market, are the main attractions.