Christopher Ratcliff

About Christopher Ratcliff

Q&A: Allyson Stewart-Allen on how to succeed in a multichannel environment

Marketing in an increasingly multichannel environment is a complicated task.

Identifying where your customers are at all times, managing spend and strategy, handling device proliferation, marketing across borders… these are all essential factors in the modern landscape, but most important of all is rethinking previous assumptions and developing an entitrely customer-focused business.

Resolving the customer identity challenge with first-party data

For years, third-party data has been the mainstay of digital marketing, but today’s highest performing companies are increasingly looking internally, to their own first-party data.

It’s essentially a data-driven marketing revolution. Despite a predictable backlash to the overuse of terms like big data, it can’t be underestimated how firmly established the role of data already is in marketing and the benefits that can be derived.

Q&A: Ritesh Patel on the current transformation in healthcare marketing

Healthcare is undergoing a transformation unlike any it’s seen before. 

Driven by the perfect storm of technology, legislative changes and patient demands, the healthcare ecosystem of tomorrow will be vastly different from the one we know today.

To help understand the role marketing will play in this evolution of healthcare, I talked to Ritesh Patel the Chief Digital Officer of Ogilvy CommonHealth Worldwide.

Top 100 UK digital agencies income reaches £1.7bn

According to our Top 100 agencies report, in the past year, the total fee income of the listed agencies has increased 15% from last year’s total of £1.48bn. Since 2014, the average fee income across the 100 has increased by 25%.

This rise is set to continue into 2016, with 77% of agencies saying they were ‘very optimistic’ about the next 12 months.

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