Frontline contact with the consumer is still the foundation of good marketing
Today’s marketer has ever more choices to make, detail to master and technical skills to be on top of, in terms of how they execute their plans.
From the the myriad of clever ways in which you can use use the internet to conduct fast, large-scale quantitative customer research and then sophisticated analytical techniques to cut up the data, through the micro-targeting of online campaigns, to the demand for instant measurement of results, the complexity is mind-boggling.
It’s a far cry from my start in marketing in the early 1990s at a pre-internet P&G.