Ciaran Norris

About Ciaran Norris

SEO vs Tynt: Storm In A Tea Cup 2.0?

There’s been quite a bit of fuss recently about Tynt, a new web 2.0 site which many accused of scraping content. But how much should anyone worry about a site with no apparent business model?

Why The Guardian, and I, love Twitter

Micro-blogging service Twitter launched back in March of 2006 and was thought by many to have ‘tipped’ at last year’s SXSW tech conference in Austin, Texas.

But a slew of recent articles, including one in today’s Guardian, suggests that it might be about to tip again. And this is why you should care.

Why I travelled halfway round the world to meet my online friends

In a world where I can keep in touch with friends & peers via Facebook, Twitter, LinkedIn and numerous other online networks, travelling to meet them in person seems rather strange.

And yet, as a trip to Sydney last week showed, there’s still nothing to beat physical contact.

Reputation Management? Don’t Forget PPC & Universal Search

When talking about reputation management, many companies will explain the importance of utilising SEO to ensure that negative comments do not rank highly for searches against a brand.

But when dealing with negative PR, it’s important to consider multimedia & paid search as well.

If SEO’s a hygiene factor, why are so many sites dirty?

Many in the SEO world joke that if an agency or consultant starts talking about title or meta tags to potential clients, they should be ignored as this sort of thing is now considered very basic and suggests that the SEO doesn’t know what they’re talking about.

But looking at the websites of some pretty major brands, it’s clear that for many people, SEO 101 is still pretty advanced.

Why do some sectors simply not get the web?

Barely a day goes past without online commentators complaining about how the music industry is doomed because it doesn’t ‘get’ the web.

Yet recent actions suggest this may be changing, which is more than can be said for the promoters of the national game.

UGC may be hard work, but it’s worth it

A recent study has shown that a lot of traditional publishing companies have struggled to implement and make the most of user-generated content (UGC), with costs and efficiency listed as the main reasons.

But those that worry that enough people aren’t submitting UGC may be missing out on the much larger numbers who interact with it.

Don’t let Google decide how to describe your site

When scanning search results, the only things that users have to decide which one to click on is its position in the rankings, the text of the link and the snippet of text displayed.


You wouldn’t let the Royal Mail decide on the text of a piece of direct marketing so why let Google decide what text to display on these critical three lines?