What are the implications of the JICWEBS seal?fre
The first ever accredited seals to help promote brand safety online in the UK were recently introduced by JICWEBS.
These seals are awarded to ad serving companies successfully audited by a third party to meet industry-agreed standards to prevent ads being served next to inappropriate or illegal content online.
So how did this all actually come about and what are the pros and cons for the various parties involved in digital advertising?