Cross Device Measurement in Google Analytics will turn mobile marketing on its head
At Google’s annual I/O developer conference, an important new feature to Google Analytics was announced that’s going to turn mobile marketing on its head.
Built on the back of the new Universal Analytics platform and its baked-in ability to track users across sessions and devices, Cross Device Measurement is like Multi-Channel Funnels for devices.
And it’s huge….
Universal Analytics is the next iteration of Google Analytics, and last month it launched into public beta.