Damon Lightley

About Damon Lightley

How to win in a recession

Don’t mention the ‘R word’, I hear you all say.
Well, I thought a post on “Recession Challenges” would be a fairly topical one, bearing in mind the recent ‘credit crunch’ stories we’ve seen taking up more and more column inches and airtime each month.

Is a bad social media strategy worse than no strategy at all?

As a search engine marketing and social media (SMM) consultant, more firms are approaching me every week to help them develop integrated SMM strategies.

While in many ways social media is a completely different discipline to search; there are plenty of similarities when it comes to developing a strategy and many search experts are taking to social media marketing like ducks to water.

The one thing I am telling all these companies is you have to be careful as a bad SMM strategy can often do you more harm than good.

Recruiters face new challenges with their search marketing strategy

A couple of weeks back I attended an Onrec Conference titled – ‘Recruitment Advertising is Moving Online’. As we all know online ad spend is increasing year on year and is quickly ‘stealing’ spend away from the more established offline channels.

However, in this mad rush marketers must keep a clear head and not lose sight of the new challenges they face in the Web 2.0 era.

Google launches SearchMash.com

Google has recently released a new search site called SearchMash.com. Although there isn’t a Google logo in sight, a quick look at the privacy policy reveals that the site is well and truly owned by Google Inc.

e-Recruitment 2.0: The changing face of online recruitment

Dropping 2.0 on to the end of words seems to be in vogue at the moment, so I thought I’d better jump on the bandwagon and start my commentary on “e-Recruitment 2.0”  – the future of online recruiting.

So what’s in store for e-recruitment in the Web 2.0 era?

Yahoo! launches corporate blog

Do you fancy getting to know the boys and girls over at Yahoo! a bit better? If you do then good news. Yahoo! has launched its own corporate blog

Yodel Anecdotal

aimed at providing users with insights into Yahoo! and the faces behind the company.

Yahoo! Launches New Search Crawler (Slurp!)

Yahoo! recently announced the launch of a new faster, more efficient web crawler. The new crawler (

Yahoo! Slurp

as it’s known), is designed to navigate through the Web quicker than its predecessor and in the process uses 25% less bandwidth.