Forward-thinking PR agencies are quickly learning that by adding comprehensive search engine optimisation (SEO) to their range of services they can differentiate themselves from their competition and deliver significant additional value to their clients.
Digital marketing and SEO are becoming a higher priority now that universities are finding that they live in a much more competitive environment.
Historically universities haven’t prioritised ranking their courses highly in search engines.
How much do you really know about Google and how it ranks websites?
You may have heard about the value of links to improving your rankings, but have you heard of Google penalties such as Panda and Penguin?
Optimising PDFs for search is one of the most overlooked SEO opportunities available today.
The good news is that it’s easy to optimise a pdf and, as well as helping your website gain traffic, it also improves usability.