1
7 factors that will shape ecommerce in the second half of 2020
As we enter the second half of 2020, Dan Barker examines the key trends that are set to shape ecommerce, and how retailers can respond to them.
Dan Barker
Ecommerce in the UK post-Brexit: Positives, negatives & opportunities
I am in a slightly odd position when it comes to Britain’s exit from the European Union.
Among the various roles I currently hold, most will be strongly impacted by Brexit in one way or another:
Six thoughts on Google’s ‘mobile-friendly’ search announcement
Google has announced that from April 21st it will be ‘expanding our use of mobile-friendliness as a ranking signal’.
Here are a handful of thoughts and recommendations on some actions you may want to take around that.
These are not designed to be comprehensive, but hopefully to cover some of the areas other blog posts may not.
Fenwick: 10 tips for a potential ecommerce giant
Why would a department store close its online store while building a new one?
And, having done that, what should the company do to make sure the relaunch maximises the opportunity?
Here are 10 suggestions for one particular retailer doing exactly that.
How many web users are unaware of Google’s PPC ads?
Did Google make £3.768bn from users who had no idea they were being advertised to?
Here’s a study of 2,000 people where we try to find the answer to that question & more.
You may remember two studies which found that 40% of people did not understand that Google ads were ads in 2013, and that 36% still don’t understand this in 2014.
These were researcher-led user tests, of around 100 people each, led by Bunnyfoot.
During the tests, at the end of a scenario based around a Google search, users were asked the question “Recall any ads?”.
The content strategy behind The Guardian’s NSA/Edward Snowden uberstory
The Guardian, traditionally seen as a ‘UK news’ organisation, has controlled the US news agenda over the last week with a story about an NSA leak.
This post looks at some of the Content Strategy decisions behind this success.
Jaeger’s ecommerce site deconstructed: 5,000 words in 17 key areas
Jaeger has relaunched its ecommerce site for the second time in 12 months.
It’s slightly unusual for a brand to do that: relaunching is a big, complicated, risky, time-consuming task, so most retailers tend only to relaunch every few years (often less, sometimes never).