Dan Brotzel

About Dan Brotzel

Six ways brand marketers can bring the funny without being cringeworthy

People like stuff that makes them laugh, according to a new study of one person (me).

Laughing was found to be conducive to feelings of wellbeing, and the providers of that laughter were likely to be viewed with feelings of positivity and even warmth. Fact. 

We don’t need to cite a load of research to know that, in marketing as in life, humour works. It makes us feel good, it makes people more attractive, it lightens our day; hell, sometimes it even gets people to share content by brands.

Six demons of creative blockage and how to exorcise them

Or, how to equip yourself with your very own content ’round tuit’… 

Rather like other people’s dreams and holiday snaps, there’s something inherently yawn-inducing about other people’s novel-writing plans. So I won’t bore you with mine, which I have been going on about to friends for over 20 years now.

Five more examples of interesting content from ‘boring’ businesses

The response to my previous six examples of interesting content from ‘boring’ businesses suggested that we’d touched on a real challenge for many businesses, especially those in niche markets and in B2B.

So here are some more examples of apparently unsexy businesses that have come up with interesting ideas and executions to turn the story of what they do into content that users can get engaged by…