Dear Brand Manufacturer, give me product images. Signed, Retailer
Have you ever purchased a product without actually seeing it? Most online retailers have some form of imagery to provide visibility into what you’re purchasing, but how many have brilliant product photos?
In fact, research has shown that 77% of online shoppers are ‘very to somewhat’ influenced by the quality of content (descriptions, copy, images, and tools) when making purchase decisions.
Unfortunately, manufacturers today often provide poor or limited photography and video assets if any at all, meaning that every online retailer has to reshoot the product images they want for their website.