Darren Goldie

About Darren Goldie

Four years on: the growing pains of programmatic media

My recent blogs on content and data have led to subsequent conversations about the role of content within RTB (real time bidding). In particular, how the recent announcements from Google, concerning programmatically served content, will play out over the next 18 months.

It’s important when dazzled with new announcements from tech megabrands in particular to get perspective. To help set the context, here’s a recap of my experience of the rise of programmatic media. 

10 questions you should ask when choosing a mobile DSP

Agencies and advertisers looking to buy mobile inventory are rapidly shifting away from ‘blind’ networks towards programmatic buys via Mobile DSPs demand-side platforms.

These include the  fragmented nature of the mobile ecosystem compared to desktop, and people moving between app and web on their phone means that they can be treated as two separate individual.

So, what questions should you ask of the shiny suited salesman when they come knocking on the door offering use of their DSP?  

Simplifying content marketing confusion

Content Marketing is the new buzzword. And as with buzzwords, every agency is trying to capture a slice of the action – but this means they all have their own definitions. Which leads to confusion.

Naturally SEOs were the first to jump on Content Marketing as content and links are so intrinsically linked to success, but there’s a lot more to it than SEO.

So to try and ease this confusion I spoke to our resident SEO specialist, David Freeman and we came up with this advice.