In a world which demands ‘more, done better, and faster,’ simplicity has taken on the power of a moral imperative.
In America, the average hours worked per week is now 47 hours, that’s nearly a six day work week. As parents, professionals, and members of little used gyms, the admonition to ‘Be All You Can Be’ is a self-escalating puzzle.
In the context of the more specialized and complex requirements faced in life, making one’s communications simple may be as important as making them polite.
So, simplicity equates to credibility and also the ability to fit with your audience’s over-stuffed lives. To time-strapped consumers, if it’s not simple, it’s not welcome.