Often I find myself perusing the internet looking at how people are playing this game of ecommerce.
It’s an essential part of my role in trying to improve our own website, by learning how others are doing it.
For me there is one standout winner of ecommerce websites, and that is AO.com.
One of the frustrations I find with the digital media industry is the plethora of people who feel it necessary to tell you how you should be running your website.
I’m going to add to that list.
However, rather than dictate to you what you should be doing, I hope to open your eyes to some of the things you need to be aware of should you be planning on launching or relaunching a website in the not too distant future.
Last week I managed to catch myself watching Digby Jones: The New Troubleshooter on BBC2 for the second time in the series.
One thing that really caught my attention with this show was the focus on an ‘old-school’ industry struggling to come to terms with modern technology.
This modern technology being the internet, something that I first used 20 years ago.