David Moth

About David Moth

David Moth is managing editor at Barclaycard. He is a former editor of the Econsultancy blog.

Measuring social media ROI: Case studies & stats that prove it’s possible

This article was inspired by two recent events.

Firstly, I was involved in a Hootsuite panel session looking at how marketers can better tie their social media activity back to business goals and prove commercial value. Reading around the topic confirmed to me that social attribution remains a huge problem for a lot of marketers.