The global music streaming giant Spotify made £370m in revenue for 2012 with increases in both users and advertisers.
Spotify has a selection of ten main advert formats. Some are interruptive, others arrive during extended terms of no-use of the application, and some are clickable.
These ad formats will suit various types of businesses. The high-end or in need of last-second promotion (movie studios, album launches) will enjoy the light boxes and homepage takeovers, while small businesses with low budgets may prosper with trendy playlists.
This post details the five most commonly selected advert formats, with my own quick survey (via SurveyMonkey) of 100 people providing opinion as to which works best.
Take a look and which your brand could be using.