David S. Tradewell

About David S. Tradewell

Salesforce CEO Marc Benioff on the power of the cloud

I had the pleasure of meeting Marc Benioff, CEO of Salesforce last week at Exact Target’s Connections conference in Indianapolis.

Together with other analysts from Gartner and Forrester, we were given some untethered access to him as well as to Scott McCorkle, CEO of Exact Target Marketing Cloud and Alex Dayon, President, Products at Salesforce. 

In private, Benioff the man is very different from the on stage persona many of us are familiar with – the exuberant showman, evangelizing the company he founded with the all the energy and enthusiasm of a gospel preacher.

Any of you who have ever attended his company’s annual Dreamforce event will know what I’m talking about.

Like the oft-repeated meme in HBO’s Silicon Valley, the audience is presented with the idea of a business that’s ‘making the world a better place’. Superlatives abound as the crowd applaud.

Brothers and sisters, I believe in the power of the cloud! One thing’s for sure, Benioff and his team know how to put on a show.

How can Pharma organize for agility in the digital age?

As pharma and healthcare companies embrace the need for digital transformation, how can they ensure that they are set up for success?

I was recently invited to speak at a Brand Innovation Summit in Princeton NJ. Senior representatives from a number of large Pharma and healthcare companies attended the session co-hosted by Hale Advisors and  eXL Pharma.  

Attendees were looking for answers to key questions such as: “what makes a company nimble and able to embrace digital transformation?” and “What types of organizational structures are best for pharmaceutical and healthcare companies looking to build digital marketing capabilities?”