David Somerville

About David Somerville

David somerville is strategy director at Fresh Egg digital marketing agency.

Three brands that show the value of content repurposing

Repurposing content is a fundamental part of inbound marketing activity. Or it should be if it currently isn’t.

Repurposing content is relatively easy and doesn’t require a large amount of time or budget, but can be really effective.

Do you repurpose your content? If not then this post explains what it is, how it will benefit your brand, and then looks at examples of three brands who are Jedi masters at the practice.


Six ways to use Twitter Analytics for better campaign planning

Twitter usage is high among businesses small and large, but did you know that the analytics now available from the platform has some great features that could help inform and drive your marketing planning for this channel?

In this post I’ll explain six different ways in which you can make use of these simple tools to improve social campaign planning.

Twitter Analytics is made up of a few different dashboards, each with a specific use:

  • Timeline activity: measures the activity of your tweets.
  • Followers: looks at the interests, locations, and demographics of your followers.
  • Twitter Cards: shows activity for each type of Twitter Card installed.
  • Websites: provides real-time information about traffic from Twitter to your domains.

The Content Cycle: how to improve your campaign strategy

Earlier this year I was asked to speak at the Brighton Digital Marketing Festival and host the content session during the afternoon.

After some consideration on what to speak about, I came up with the concept of ‘The Content Cycle’ – a process that helps marketers ensure they have a really good content strategy in place.

The Content Cycle as a concept is based on the way we work with clients and construct digital marketing campaigns. However, the process can easily be applied specifically to the subject of online content.

This can be used as a process for your whole content strategy, or you can apply it to individual campaigns.

Fading Facebook app icon

Sharing is caring: Facebook updates Like and Share buttons

Last week Facebook announced on the Developer blog that it would be rolling out new designs for the infamous Like and Share buttons.

According to Facebook, these buttons are “viewed over 22bn times daily across more than 7.5m websites”. 

Having active social sharing buttons on your website is most definitely a simple, yet effective way of allowing users to share your content, which in turn can result in sometimes significant amounts of traffic returning to those pages from people within their networks.

And it’s highly likely for most website owners that it will be the Like or Share button that is getting the most shares and driving the most traffic back. A recent study by Shareaholic of 200,000 publishers revealed that referral traffic from Facebook has grown by 58.81% from September 2012 to 2013.

So it’s not much of a surprise that Facebook has looked to change them, but what are the differences and how can they used?