There is no doubt that 2011 has been a record-breaking year for social video.
It was the year Volkswagen’s ‘The Force’ ad stormed the SuperBowl to become the most shared ad of all time in just six days, jumping from 100,000 to 1m views in just a few hours.
It was the year that Charlie Sheen, thanks to some hilarious interviews, gained 1m followers in 25 hours and 17 minutes on Twitter, earning himself a Guinness World Record for the fastest person to a million followers.
It was also the year that saw online beat TV to the number one ad spend spot for the first time.
With social video being included as an ad format in its own right, ad spend continued to follow the 100% growth year on year trend that started in 2008.
So what does 2012 hold for online video?
Here are some predictions from Unruly Media’s ‘What’s next for social video?’ insight report…