When it comes to innovation, a corporate leader needs to be judicious.
After all, if you adopt every emerging trend in digital media, you’ll find your company brutally pulled in every direction, like Justin Beiber dropped into a crowd of crazed thirteen-year-old girls.
But when it comes to the trends of data utilization and personalized media, now is not the time to be cautious.
If you ignore these trends, I have a Blockbuster store I’d like to sell you. If not, read on.