Deepak Jain

About Deepak Jain

Deepak Jain is Director Marketing Strategy & Analytics at Publicis Sapient. An ardent data analytics practitioner with over 13 years of experience in managing data driven initiatives as part of digital business transformation for multiple brands at Publicis Sapient. Across a range of industry verticals, Deepak has been leading a portfolio of clients ranging from data analysis and optimization, consulting and leadership experience in marketing analytics.

Article Data and Analytics

The eight factors that define a data-driven retailer

The largest disruptor in retail is consumer expectations. Empowered shoppers increasingly require convenience, immediate gratification, and exceptional experiences during their journey.