Blockbuster software deals have made headlines this year, with SAP’s $8bn purchase of Qualtrics becoming the latest in a series of acquisitions led by legacy tech companies vying to bolster their cloud businesses.
Hitting the top spot in Econsultancy’s Top 100 Digital Agencies 2018 report is Accenture Interactive, the company’s second consecutive year at number one.
Accenture Interactive has come first in Econsultancy’s new Top 100 Digital Agencies Report 2017.
The digital consultancy claimed top spot this year with UK fee income of £284 million, a whopping increase of 61% year-on-year. IBM iX, which came top in 2016, dropped to third with SapientRazorfish in second.
At Marketing Week Live last week I listened to panellists speak about the skills required for today’s modern marketer and their advice for career progression.
A majority of companies in Australia and New Zealand say that cross-channel marketing has a ‘major impact’ on business objectives.
The competition for talent has intensified, while the digital skills gap is widening.
In the UK, the digital sector has created an incredible demand for (and limited supply of) skilled digital candidates.