Dorian Sweet

About Dorian Sweet

10 digital predictions for 2011

Last year was a transitional year for most of the industry and now the traction of these changes are likely to take hold on the cold hard surface of consumer engagement.

Not to foreshadow any impending doom, but many of us are likely to see elemental change happen faster in this coming year than ever. And though it appears I waited until after the year turned, I blame my iPhone alarm clock and its 2011 bug.

Agency – the new four letter word

madison avenueCreative Mad Men – and women – have resisted the tsunami of data-driven interactive products in the marketplace. The creation of an idea has become a lot more complicated. It’s time for everyone to wake up.

The demise of the brand relationship

Brands are working harder than ever to decide what course to take to engage with their audiences’ world and sell more. Many say brands need to evolve, but more signs are showing that a complete rebirth is a better bet.