Five tips for successful mobile advertising in 2016
As 2015 draws to a close, it’s a good time to reflect on “what worked” with mobile advertising this year and to summarize the successful strategies you should be looking at in 2016.
Doug Conely
Five tips to maximise time spent with online video
My last article explored the best way to design the video ad teaser experience, this time we’ll consider the full engagement video experience.
Four practical tips to engage people with teaser video ads
As consumer attention increasingly becomes a finite resource, how do you get people to spend more time with your video ads?
The Internet of Things: a cautionary tale for brands
The belief that the world is moving towards an Internet of Things has never been stronger.
The IAB’s recent Mobile Engage was entirely focused on this idea of the connected future. However, brands should be cautious of advertising on the so-called IoT.
Six reasons to care about [interactive] video attention
In my recent Econsultancy blog I argued why it’s more important to plan online video campaigns to get consumers to spend more time with the brand rather than to optimise Gross Rating Points.
The article provided an overview of why attention should be the focus so I’ll now go into more detail about exactly why it’s important and the role interactive video plays in this.
GRPs vs. time spent: the great Atlantic divide
At a recent IAB UK video event I asked the audience whether it was more important to plan online video campaigns to optimise Gross Rating Points or to get consumers to spend more time with the brand.
What was the answer and why would it be different in the US?
Over 80% said time, or attention, was more important, yet at a US equivalent I’d expect exactly the reverse. So, who’s right?