Douglas McDonald

About Douglas McDonald

Nine questions every CMO should ask their mobile strategist

With a recent study showing that only a tiny 14% of CMOs are happy with their mobile strategy we thought it was about time people start asking questions about their brand in mobile. 

Mike Philips (Strategist) and I put together nine questions that every CMO should ask their mobile strategist.

The future isn’t bright for specialist mobile web developers

The decision to optimise a site for mobile or build a full mobile site that works on all handsets has always been a tricky one for marketers.

Mobile specialists have tended to opt for creating a ‘full’ mobile site that works on all handsets but with times changing, could the days of the ‘mobile only’ web developers be numbered?