Dr Janet Bastiman

About Dr Janet Bastiman

Why personalisation is the key to gaining customer loyalty

Consumers are connecting with brands via multiple channels, which means retailers must do more to drive customer loyalty.

Marketing teams need to harness actionable insights from the multiple data channels available to them to create engaging and relevant conversations with the customers.

Seven steps to building a successful mobile data capture model

It’s no surprise that when an industry explodes, its marketing channels are inundated with new players and technologies.

This can also mean high fragmentation among systems as companies try to capitalise on every tool available to them in a rapidly expanding new ecosystem.

When it comes to mobile marketing, this phenomenon couldn’t be more true in the domain of data capture.