Drama 2.0

About Drama 2.0

The lessons I’ve learned as a blogger

The blogosphere has changed. The euphoria that marked the rise of the
blogosphere has been muted by reality (also known as the global economic meltdown). The passion
that characterized the most prominent bloggers has given way to the
that characterize “success.”

Even I’m disappointed in the
changes that have taken place in the blogosphere, despite the fact that my role as a D-list contrarian blogger was to point out the inevitable bust that was coming.

All atwit over nothing?

Twitter’s all the rage right now. In social media and digital marketing circles, Twitter seems to be taking over the world.

I have a different perspective: it’s not. For all of Twitter’s growth, I believe it has yet to achieve what it needs to achieve to become a viable marketing platform for businesses.

Blogging is dead, long live blogging

I’ve discussed the economics of blogging numerous times in the past. Can
blogging be a viable career? Can the blogosphere mint hoards of new
millionaires? These are all questions that many have asked over the
past several years as the blogosphere has grown in size and prominence.

Despite the fact that I have been able to turn my blogging activities
into a bit of cash, I’ve remained skeptical about blogging as a
business and as a career, which is why the man behind Drama 2.0 still calls ‘international business‘ his primary line of work.

Chris Anderson re-evaluates the economics of ‘free’

He may be selling books, but reality has not been kind to Chris Anderson. His theory that the future of business is selling more of less as presented in his best-selling book, The Long Tail, is refuted by observational data.

And his latest
novel idea – that the future of business is $0.00 – looks downright
absurd in today’s economy. That’s the thesis behind his upcoming book, Free. In fact, it’s so absurd that Anderson had to address the elephant in
the room in a recent guest piece in The Wall Street Journal.

Palm proves that you can teach an old dog new tricks

Most of us tend to root for the underdog. There’s something powerful in
the thought that the most disadvantaged can muster up the strength to
overcome a significant challenge or a more potent competitor.

Few, however, seemed to be rooting for Palm, the company that created the market for the smart phone.

Drama 2.0’s predictions for 2009

With the New Year right around the corner and this being my last post for the year, I figured it was time to go on record with my predictions for 2009.

The last half of 2008 has been interesting and changed the dynamic in the internet economy as financial markets collapsed and the global economy faltered. This will set the tone for 2009.

LeWeb ’08 – how not to run a technology conference?

Loic LeMeur, a popular French tech entrepreneur and blogger who runs a
Web 2.0 startup called Seesmic when he has spare time, is the organizer
of LeWeb, arguably one of Europe’s most ‘star-studded‘ internet

The first LeWeb conference took place in 2005 and has grown from a
modest 250 attendees that first year to over 1,800 in 2007. As Paul
Carr of The Guardian notes in his report on LeWeb 2008, LeWeb has seen
its fair share of controversy and criticism in the past.

eMarketer cuts social network ad spend projections

In what seems to be a frequent occurrence, research firm eMarketer has cut its estimates for ad spend on social networks.

In May, the firm estimated that spending on social network ads would reach $1.4bn. That number has been lowered to $1.2bn.