A checklist for creating a more neuroinclusive employee experience
Steps to help create an environment of psychological safety and allow organisations to benefit from having great minds that do not think alike.
Steps to help create an environment of psychological safety and allow organisations to benefit from having great minds that do not think alike.
Eight key steps to creating inclusive experiences, taken from Econsultancy’s Neurodiversity and Digital Inclusion Best Practice Guide.
Interviewees in last year’s Econsultancy Retail Media Best Practice Guide highlighted the increasing number of brand-side cross-functional teams.
This article is reproduced from Econsultancy’s report, User Experience and Interaction Design, authored by Steffan Aquarone and Will Grant, and also available as a quick guide. Jakob Nielsen, a UX consultant who The New York Times has called “the guru of web page usability”, wrote: “User experience encompasses all aspects of the end user’s interaction with […]
The Fast Track to Digital Marketing course includes on-demand, live, social, and interactive learning elements, culminating in a simulation-based final exercise.
It is well known that MPP has impacted the measurement of email open rate, but it has also had an effect on the use of dynamic content for the purposes of personalisation.
This article is reproduced from Econsultancy’s report, Email Marketing Best Practice: Setting Goals and Measuring Success, authored by Kath Pay, and one of a suite of nine email guides available to members. This article explains how different KPIs can be used to track email marketing campaign performance, and also looks at some metrics beyond the campaign. When tracking […]
This article is reproduced from Econsultancy’s report, Email Marketing Best Practice: Setting Goals and Measuring Success, authored by Kath Pay, and one of a suite of nine email guides available to members. Despite many warnings against basing an email campaign’s success or failure on its open rate, it remains the most popular measurement, according to a 2023 benchmark […]
This strategic approach balances customer and brand goals, considering every email as a service-oriented message, even when the ultimate goal is to sell.
It can be tricky to know where to start when crafting a comms strategy. For many, the first step is an audit of your existing email marketing programme to identify opportunities and next steps.
This scorecard is designed to help score your organisation and teams against the criteria that are most important to digital culture.
The growth of member pricing and the rise in retail media are just two reasons why loyalty schemes have been front of mind recently for many marketers. We caught up with Laura McGill, Head of Marketing at global promotions and loyalty firm Benamic, and self-professed “data-driven person” to ask what customers want from loyalty schemes. Econsultancy: […]