How to get your online presence sorted for the Christmas rush
The Christmas season undoubtedly gives online marketers more nights of restless sleep than any other time of year.
The number of clicks rapidly fluctuate as more consumers each year take to the internet to get their Christmas shopping done and marketers need to make sure the right products are being represented at the right time, as well as correctly reflecting availability.
To help ease what is a very stressful time, we’ve been analysing data from the same time last year to help marketers prepare their campaigns to cope with key dates and fluctuations.