The entertainment industry can teach marketers a lot about incorporating fandom into a company’s strategy.
From Beliebers to Kardashian followers, America is the land of the superfan. Diehard aficionados are the first ones to download a new album, tune in to the latest episode, or buy a concert ticket.
Most companies would agree that every employee has to be able to tell the company’s story and that employees share the responsibility to think creatively about how the company can become better.
But many of those same companies also misunderstand creativity. They see working with creatives as a confusing challenge or even worse, a necessary evil.
Three seconds.
That’s the tiny window you have to capture someone’s attention with your ad. That window seems especially tiny when the mute button’s been pushed by the platform hosting your material.