Eddie O'Brien

About Eddie O'Brien

Destination 5.0 > was co-founded by Eddie O’Brien after 25 years working in insight and research, both client and agency side. Eddie has worked for some of the UK’s biggest brands, including Barclays, Specsavers, Western Union and Bauer, as well as agencies such as Kantar, Ipsos and Nunwood KPMG.

Article User Experience and Usability

The insight industry needs a radical shake-up following Covid-19

The insight industry has a golden opportunity to step up and provide leadership for business in the current climate, but first the industry itself needs an overhaul if it’s to help others.