Edward Upton

About Edward Upton

Founder of Littledata, Technical Lead and Product Consultant. Edward has broad experience helping companies with business strategy, product development and technology management, and writes also for the Littledata blog.

ratio of new visitor from safari mobile to other browsers

Article Privacy and data protection

What impact is Safari ITP having on marketing attribution?

In early 2019, there was alarm about the potential impact of Safari’s Intelligent Tracking Prevention (ITP) on marketing analytics, including Google Analytics.