Edwyn Raine, Head of Digital at Jaywing Australia, offers some advice for getting started with conversion rate optimisation, including what research and resources to draw on, and how to start a testing culture.
It’s safe to say that the influence that Google has had in the last two decades has been phenomenal.
The search giant has completely changed the way we discover and access information, providing a faster and more direct path to what we are seeking. In fact, it is estimated that in 2016 over 2trn searches were made worldwide, equating to well over 50,000 per second.
Along with some of my colleagues, I recently attended Destination Melbourne’s first tourism marketing conference forum – Melbourne LIVE.
The focus of the conference was on destination marketing strategies and tactics to help Melbourne adapt and excel through changing times.
Twelve months ago I handed in my notice at a UK digital marketing agency and packed my bags to explore the wider world in which we live.
After several months in Asia, touring temples and burning on beaches, I settled into a digital marketing role in Queenstown, New Zealand.
It was actually the appeal of a ski season that attracted me to this buzzing town, but I was fortunate enough to have a skill set that was useful to local businesses.
Recruiters should start thinking more like search marketers in order to get more traffic to (and quality leads from) their job listings.
I have found it virtually impossible to find credible Instagram accounts around marketing and digital topics, why is this?
For someone who works in social media, I was restrained to get involved with the Instagram hype.
Having been a Twitter user since near launch, I regarded them as fairly similar products and didn’t really want to condemn myself to even more social network hours a day.
However, my love of food got the better of me and now, as an avid Instagrammer, I do not look back.
Far too many charities overlook the importance of a conversion-friendly website when looking for donations or volunteers.
If done right, a well-designed website has the potential to influence almost every visitor, regardless of their original intent.
Essentially it will result in driving more users to important pages of a site and once there, converting them at a better rate.
This is vital if paid media is being used to attract them originally, and while many fail here, I feel WaterAid is doing a brilliant job, so I thought I would share why to help inspire other charities.
And for more on this topic, check out Econsultancy’s other posts on WaterAid’s excellent Instagram campaigns, plus five other examples of charities with great Twitter feeds.
As Google approaches its 16th birthday, it is virtually impossible to question its value to online businesses.
Over the last decade, companies from almost every sector have used the search giant to grow and reach customers that were previously inaccessible.
But with costs and competition rising, when can we look to Facebook as a real alternative?
I thought it would share some of my experiences to help invest your budget in the most effective way.
The next few years will be interesting for Apple. With innovation inevitably slowing and consumers becoming aware of its incremental design tactics there will be worries in the camp.
But regardless of these growing concerns, there is no question that Apple is still marketing in a way which is incomparable to any other brand.
While the company is still innovating in its marketing output, we should take a second to learn a thing or two…
‘Social strategy’; how many times have you heard that cliché?
In many situations it is a confusing buzzword to help agencies generate new business. However, there are instances where a wider strategy for social media is needed.
I would like to share with you a few examples of brands that clearly lack it, to help you avoid similar pitfalls…