Each search query typed into Google delivers page upon page of worthy results, firing users off to several million more websites on a daily basis for all their needs, from research to idle browsing and shopping.
Even in niche markets it is becoming increasingly difficult for online retailers to retain and interest their target users on their website itself in a market where competition is intense.
The practice of making your web page a compelling place to be and crucially, give customers what they want in a matter of seconds, is known as conversion optimisation: making the most out of the people who come to your site and turning them into customers.
So what are the tried and tested ways of standing out from the crowd? What do you need to pay attention to when building and designing a website? Here are my top five considerations for creating a compelling – and successful website – to bring home the leads.