Erik Boman

About Erik Boman

Email marketing: getting it right and read

Long ago, emails were text. No formatting, images or attachments. For alternative fonts, different colours and other spectacle, you turned to web pages.

Then design options began to seep into emails. Gone was the uniform text, now one could choose between colours and other layout options.

With time, HTML emails grew popular, and for a while it seemed as if the walls between web pages and emails were thinning.

Why fast websites are kings of the digital hill

The way we access the internet is shifting fast. This change is good: It has dragged me and many other designers back to desktops creaking under the weight of conservative ideas that need cleaning out.

Still, despite good intents and considerable efforts, many websites end up overloaded with graphics.