Outlaw! It’s the creative brainstorming game marketing communications companies often play to encourage participants to come up with ideas for new products and services, and ways to change the way their businesses work for the better. It simply asks the participants to come up with ideas and innovative answers to the question: “What would you do if they made what your company does illegal?”
Media companies are not data companies.
Few brands, agencies or publishers are truly happy with their data platforms – if they have one at all, that is (disclaimer, I’m the MD at predictive data management platform 1plusX). If they opted for a customer data platform (CDP), they wish it had the audience activation functions of a data management platform (DMP). If […]
“Rivals should be utterly terrified,” The Motley Fool’s Senior Technology Specialist said of Facebook’s entry into the dating industry.
Such rivals seem to be masking that terror by expressing enthusiasm for the move or raising concerns about whether Facebook can be trusted with such personal data following the Cambridge Analytica revelations.