What’s really challenging the online performance marketing industry?
So we’ve proved online performance marketing is big, but what’s next?
The headlines attached by the IAB and PwC to the ground-breaking study into Online Performance Marketing say it all: ‘The UK’s “hidden” £814m online economy’.
The report has provided fantastic ammunition for everyone involved in affiliate marketing and lead generation, whether talking from the network perspective, publisher or even client side, to point to the enormous value that OPM delivers.
We can see where the 12% average growth per year over the last five years has come from and where the potential for future growth might be. Financial services accounts for 45% of total spend retail 20%, media and telecoms at around 10% and travel and leisure at 9%.
Most large brands in the UK are involved in affiliate marketing and the study also signalled continued rapid growth with an average increase in investment of 25% this year.