WiFi’s role in digital innovation and marketing in 2014
In 2014 WiFi will change dramatically, and much of that evolution will be sparked by Hotspot 2.0, which is already gaining wider adoption.
Looking at the data, global mobile data traffic grew by 70% in 2012 and the average smartphone usage rose by 81%.
In 2013, mobile data traffic was nearly twelve times the size of the entire global internet in 2000. This will continue to grow in 2014, fostering the development of WiFi in the process.