Ged Carroll

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FDA Social Media Hearings #FDASM

The pharmaceutical industry is glued on the FDA hearings on social media happening in the US. The Food and Drug Administration (FDA) is a government agency of the US Department of Health & Human Sciences and acts as the main regulator of US market for drugs, worth $275 billion-a-year.

Pharma companies and social media

Healthcare in Europe is vastly different to healthcare in the US.
The key difference that UK visitors notice on a trip to the US is the
plethora of prescription-only medicines advertised on television. In
contrast, this kind of brand marketing to consumers is forbidden in
Europe and all prescription-only drug marketing is tightly regulated.