Gemma Spence

About Gemma Spence

Gemma Spence is CEO at OMG Transact, Omnicom Media Group’s ecommerce specialist practice

A 7-point survival guide to ecommerce strategy in 2020

The UK is the world’s third largest ecommerce market behind China and the US, accounting for $101bn in 2019 alone. But Amazon holds almost 40% of the European market and more credit card details than any other company on earth which makes their data and shopper-led approach more personalised and tailored than the rest. Therefore, […]