UK affiliate marketing has gone a long way since its inception. It has become more mainstream, and altogether more complex.
And regardless of all the challenges, it now offers (both advertisers and publishers) more opportunities than ever.
In May of 2013 Affiliate Management Days is coming to Europe. The inaugural conference in London is going to be opened by the already-legendary Matthew Wood.
By way of preview, I have sat down with Matthew to ask him a few questions about the current state and future of affiliate marketing.
Matthew has over 15 years of experience in affiliate marketing. He is the founder of a4u and a4uexpo, and an acknowledged thought leader and speaker within the sector.